第1个回答 2010-12-31
m&m’s巧克力
品牌介绍:
广告片播出,m&m’s巧克力豆顿时名声大震,人们争相购买,销量猛增。
40多年过了,其间,玛氏公司的规模有了突飞猛进的发展,如今年销量已达四五十亿美元,成为美国私人企业中的佼佼者。而“只溶在口,不溶在手”的广告词,至今仍是玛氏公司m&m’s巧克力豆的广告主题,被牢牢记忆在世界各国消费者心中。
玛氏公司第一个里程碑是给巧克力豆穿上糖衣,延续48年的金句“只溶在口,不溶在手”(melts in your mouth ,not in your hand)至今萦绕于心,成为M&M’s品牌不可舍弃的一部分。给巧克力豆穿上色彩缤纷的“外衣”是m&m’s发展史上的第二个里程碑,也是m&m’s正在推行的营销运动。紫色“冠军颜色”,这是在m&m’s巧克力举办的“全球新色彩投票”中,来自全世界超过一千万名巧克力爱好者热情参与在紫色、粉红色、水绿色三种颜色中胜出的颜色。今年的色彩评选是玛氏(Mars)公司有史以来首次让中国、印尼、澳洲、等二百个美国以外地区的m&m’s拥护者参加的投票活动,有34%的中国投票者独具慧眼选中了紫色。
好时(HERSHEY'S)
品牌介绍:
北美地区最大的巧克力及巧克力类糖果制造商;好时公司位于宾夕法尼亚州,是家具有108年历史的老字号公司
好时巧克力的创始人米尔顿·好时先生(MiltonHershey)1903年在这里初创巧克力制造业时,这里还是一片少有人烟的牧场。好时先生以他的智慧和长远眼光设计了这里的一切。在20世纪上半叶,好时镇就是好时公司,镇上的居民几乎全是好时公司的员工。好时公司铺筑了道路,修建了医院,建筑了体育馆、剧场、游乐场、巧克力温泉等几乎镇上的一切公共设施,并带头把好时镇建成美国小城镇绿化建设中的模范。
好时镇拥有3家现代化的巧克力工厂,是世界上最大的巧克力产地。每天生产的巧克力仅KISSES一个品种就多达3300万颗。
慕纱MOUSA
品牌介绍:
浓情慕纱 为爱融化
VIVIAN浓情魅惑、激情演绎醇滑MOUSA慕纱
在彩虹乐队激昂的乐曲下拉开了冬季唯美的浓郁曼妙融化MOUSA慕纱的帷幕。VIVIAN化身为迷恋巧克力的豹女郎,在月黑风高的夜晚,用迷人的眼神魅惑了保安(警卫),以轻盈矫捷的“豹步”潜入了MOUSA慕纱殿堂,只驱闪着金光的慕纱。MOUSA慕纱的魅力无可抵挡。红毯上,VIVIAN悠闲地细品着MOUSA慕纱的曼妙入口即化,VIVIAN眼神中忘我的性感妩媚,散发着MOUSA慕纱独有的瑰魅神奇。让我们一起来陶醉在MOUSA慕纱浓郁曼妙美味的意境中……
瑞士莲
品牌介绍:
一八四五年,瑞士人鲁道夫·史宾利(Rudolf Sprungli)于瑞士发明了第一块巧克力。两年后,他于瑞士苏黎世成立了全球首家巧克力厂。一八七九年,鲁道夫·莲(Rodolphe Lindt)创建了世界首块入口即能溶化的巧克力,引来举世注目,及深深吸引了一向对巧克力要求严格的史宾利家族。
一八九九年Rudolf Sprungli收购Rudolphe Lindt的秘方及厂房,并以其姓氏Lindt作为产品品牌,以纪念他在巧克力制造上之伟大成就。瑞士莲巧克力已畅销全球八十多个国家,深受市场欢迎。
瑞士莲产品特质采用一百七十多种的巧克力配料。
迪多克(Ducdo)
原产国:比利时
费列罗巧克力(FERRERO ROCHER)
品牌介绍:
意大利费列罗集团是全球第四大巧克力制造商, 拥有一系列优质创新的产品, 费列罗巧克力(FERRERO ROCHER)更是享誉全球的著名品牌。公司于1946年,由Pietro Ferrero先生始创于意大利北部,全力家族式经营,至今第三代,已发展到享誉盛名的跨国集团,并拥有一系列自创的名牌优质产品。
外观包装
每颗ROCHER选用金箔纸独立包装,陈列在透明礼盒内,意念新颖独特,装潢典雅华贵。盒盖上烫金标贴须清楚印有的FERRERO ROCHER字样。
产品介绍
最著名的要数费列罗榛果威化巧克力:开创多层式用料,外面铺满巧克力碎果仁,里面有威化、软巧克力和一粒完整的榛子,带来多重口感的享受。不论从包装到价格都“金”光闪烁,每颗ROCHER都选用金箔纸独立包装, 陈放在纸质或透明礼盒内,意念新颖独特,装潢典雅华贵。夹着果仁的巧克力外衣脆脆的,里面的巧克力心柔软浓滑,甜而不腻入口即化。
金帝
品牌介绍:
金帝巧克力是金帝公司的主要产品,在中国市场有着很高的知名度,市场占有率居全国第二.
德芙dove
品牌介绍:
爱芬食品(北京)有限公司作为玛氏公司在中国的独资公司,以其众多的世界品牌如:德芙、M&M's、士力架、彩虹糖、宝路狗粮、伟嘉猫粮等,在市场上树立起自己的形象。德芙巧克力是中国巧克力第一品牌。
高品质的德芙巧克力带来牛奶香浓,丝般感受的纯粹巧克力体验;众多口味与规格,总有一款适合您的需要;优质的原材料,先进的生产及包装工艺,确保产品卓越品质。满足中国消费者不同的口味和需要。
吉百利
品牌介绍:
吉百利·史威士公司是全球最大的糖果公司之一,同时公司的饮料在美洲和澳大利亚颇具影响力。吉百利的历史可以追溯到200多年以前。今天,吉百利·史威士的品牌在全球几乎每个国家都可以看见。到目前为止,公司在全球雇佣了50000余名员工。在35个国家开设工厂或办事机构。吉百利·史威士公司的全球总部在英国伦敦。
其他品牌:
格力高 glico、徐福记、明治 meiji、雀巢 nestle本回答被网友采纳
第2个回答 2010-12-31
Chocolate sweet legends
Chocolate raw material first comes from Latin America, where the tropical rainforest grew wild with luxuriant green cacao trees, cacao trees are covered with fruit.These beans by a few days after fermentation, try to wash and dry, and baked, crush remove shells and germ department, and the rest of the endosperm department, will endosperm in part or in whole utilization or pressure to cocoa butter, finally ground to a fine powder, it is cocoa,Will the cocoa heating dissolved and add sugar, milk powder (complete fat or skimmed), emulsifier, after mixing, grinding fine, fine machining process, get chains such as liquid chocolate, again to tempering, molding, cooling the steps, the obtained is chocolate.
More than 3,000 years ago, Latin American indians began cocoa beverage.Columbus discovered America in 1502 after first will cacao back to Spain.Since then, the European settlers in aggression plunder in Latin America, but also for cocoa happen a great interest.In Spain, captain ShiMinJun 1516 reinfeldt completes?Goyle, wrote in Spanish king report says: "in Mexico vast region produces a cacao, who if drink a cup of this drink is enough to make the person in the day of march in high spirit.He also dedicated to the king a box of refined cocoa powder.The king specially for tasting cocoa was a great party, but the people agree that this "the bitter" inedible.
"Xocoatyl”Charles v elected, another Spanish adventurer bierce said in Mexico Aztec ruler carry ZuLi indians have the palace to drink something called Xocoatyl "bitter drink, this is a kind of cocoa and herbs and spices, corn mixing skin-disease bursting mixed drinks.In the Indian in the language Xoco "is a bubble," Atyl "is water.Later, cortez pushed this drink back to Spain, spaniards finding this drink add sugar, vanilla and cinnamon taste very good.This is Europe's first cocoa formula, the Spaniard is very dear to this recipe, confidential for about one hundred years.Until 1606 and Italian Carl LeiDiCai will make the chocolate drink recipe brought to Italy, then moved to France, Britain.To 17 of the twentieth century, the chocolate drink in France and Britain has very popular, but rather pricey, only wealthy drink to rise.
In 1765, in North America, Massachusetts dole cut. Dr baker launched the first cocoa production chocolate powder factories.In 1819, Switzerland 23 card to Yale produce first a chocolate bar.From then on, chocolate and no longer simply as a drink, and become candy and cookies.In 1828, the Dutch von. Huo wattenberg will cocoa pulp off co-co, first transplantable instant cocoa.Meanwhile, with cocoa join co-co, also make chocolate than previously directly cocoa quality is much better.Huo wattenberg invention thoroughly changed the cocoa and chocolate industrial appearance.Today, huo wattenberg methods are still in charge.In 1847, British eph LaiYi business-house in cocoa china-canada sugar and cocoa butter, and their forming mold for chocolate, pointing out the us today to eat chocolate.Another breakthrough happened in 1876, at that time, a Swiss Daniel. Peter were added milk, chocolate first transplantable solid milk chocolate, become the prototype of the modern chocolate.本回答被提问者采纳