Studying the humanities improves your ability to read and write. No matter what you do in life, you will have a huge advantage if you can read a paragraph and discern its meaning (a rarer talent than you might suppose). You will have enormous power if you are the person in the office who can write a clear and concise memo.
学习
人文学科可提高你的读写能力。不管你在生活中做什么事,如果你能读一段文章并理解它的意思(一种比你料想的还要珍贵的天赋),你就具有极大的优势。如果你是办公室里那个能够写出简明扼要的
备忘录的人,你将拥有巨大的权势。
Studying the humanities will give you a familiarity with the language of emotion. In an information economy, many people have the ability to produce a technical innovation: a new
MP3 player. Very few people have the ability to create a great brand: the iPod. Branding involves the location and arousal of affection, and you can’t do it unless you are conversant in the language of romance.
学习人文学科会使你精通情感语言。在一个信息经济时代,许多人有能力作出技术革新:一个新的
MP3播放器。极少数人有能力创造一个伟大的品牌:iPod。做品牌包括定位和情感的激发,如果你不熟悉浪漫的语言,你就做不到。