第1个回答 2010-02-21
E-commerce so far there is no uniform definition of the same, this is the concept of e-commerce can easily lead to confusion one of the reasons. Different books at home and abroad, institutions have a different definition of e-commerce, e-commerce researchers from different angles gives the number of e-commerce definition. Internet Marketing Education Site extract part of the more influential definition.
1. E-commerce experts, Professor Li Qi in the "Introduction to E-Commerce" (Higher Education Press, September 2004) in the definition of e-commerce (P13):
First, e-commerce is divided into broad and narrow sense of e-commerce. E-commerce broadly defined as the use of a variety of electronic tools for business or activities. These tools range from elementary telegraph, telephone, radio, television, fax, computer, computer network, to the NII (National Information Infrastructure - Information Highway), GII (Global Information Infrastructure) and the Internet and other modern systems. The commercial activities are conducted from the Pan-goods (physical and non-physical, non-commercialization of goods and factors of production, etc.) activities to the needs of the Pan-goods, a reasonable, legitimate consumer to remove the typical post-production process of all activities.
E-commerce is defined as a narrow, mainly the use of Internet for business or activities. E-commerce is in technology, economy is highly developed modern society, access to information technology and business the rules of systematic use of electronic tools, high efficiency, low-cost commodity exchange as the center engaged in various activities of the general. This analysis highlights the premise of e-business, center, focus, purpose and standards, noting that it should reach the level and effectiveness, it is a e-commerce more stringent requirements of the times and reflect the definition of it from the system point of view, that human
In the system at the center of the environment and people, people and tools, man and object of labor organically linked with the system goals, system components to define e-commerce, making it productive in nature.
2. E-commerce experts, Professor Yang Jianzheng in the "e-business infrastructure and applications," fourth edition (Xi'an University of Electronic Science and Technology Press, January 2004) in the definition of e-commerce (P13):
E-commerce refers to transactions subject or participant use of modern information technology and computer networks (mainly the Internet) carried out various commercial activities, including trade in goods, trade in services and intellectual property trade.
The understanding of e-commerce, we should start "Modern Information Technology" and "commercial" two considerations. On the one hand, "electronic commerce" estimates included in concept of "modern information technology" should cover a variety of techniques based on the use of electronic means of communication; the other hand, "commercial" should be broadly interpreted to do so, whether contractual -type or non-commercial nature of the contractual relationship between all the various issues arising. If "modern information technology" as a subset of "commercial" as another sub-set of the coverage of e-commerce should be formed by the two sub-set of the intersection,
That is, "e-commerce" under the heading may be involved in a wide range of Internet, intranet and electronic data interchange in trade of the variety of uses.