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Question

既然人们喜爱明星形象，就可以利用明星形象进行公共关系宣传。明星宣传策略就是根据企业的市场定位、产品的公众定位、公众的明星崇拜情况等，聘邀合适的体育明星、文艺明星、社会功臣、公众领袖等知名人士，来宣传企业形象的策略。因为明星对公众、尤其是对青少年公众具有巨大的感染力，所以利用明星进行宣传，在提高知名度、扩大影响范围、改变商品形象等方面具有重要的意义，而且往往能创造轰动效应。
现代社会中，在产品有出色的质量和服务作保障的前提下，聘请明星宣传是产品走向市场的捷径，而且也只有明星的推波助澜，产品才能畅销于市场。只要对现代社会市场稍加观察，便可发现：世界级的著名产品，背后往往有一个世界级的明星。明星作宣传所特有的非凡感染力，是其他广告媒体所不可取代的。
明星宣传策略的作用机制[1]
明星宣传策略之所以能够创造出市场轰动效应，其作用机制在于公众对于明星形象的崇拜。人都有一种“爱屋及乌”的移情心理。公众对于明星形象的崇拜，会转移为喜爱明星所推荐的商品。这样，明星形象在公共关系宣传中便具有特殊的作用。
现代公众对于明星的崇拜是有其深刻心理基础的。这主要表现在以下四个方面：

2、明星形象能够满足现代人追求成功的心理需求。这主要有两个方面的原因：
1）明星之所以能够拥有较高的社会地位和经济地位，是他们不断追求的结果，每个明星都有一个追求成功并取得成功的奋斗历史，这样就能移情式地满足现代人期望成功却没有取得成功的心理愿望，从这个意义上讲，明星崇拜具有“英雄崇拜”的色彩。
2）人们所喜爱的明星，其所扮演的荧屏形象往往是百折不挠、勇往直前、刚正不阿、仁慈忍让、理智克制、智慧过人、大苦大难之后大获成功的典型，是社会正义的化身，这样，明星崇拜就具有“理想崇拜 ”、“信念崇拜”的气息。
3、明星形象能够让现代人体验到一种浪漫化的非凡爱情。在影视作品中，明星形象的容姿比较好，特别是通过艺术包装后，其非凡的银屏形象更加具有人格魅力，人们通过这些爱情化主题、爱情化台词（歌词）、爱情化形象的渲染，能够间接地尝到一种神话般的伟大爱情，因此对明星容易产生一种情感上的幻想。这可以说是青少年公众崇拜明星的一个重要原因。
4、明星形象能够满足现代人追求时尚、流行的要求，与明星形象保持一致，公众似乎就有了时代感和社会依赖感，跟上了时代的步伐。
由于人们崇拜明星具有深刻的心理基础，所以说现代社会充满着浓浓的明星崇拜气息，明星多，明星谜多，“发烧友”多，这是现代社会区别于传统社会的重要特点之一。
明星宣传策略的宣传方式[1]
在公共关系中，策划明星宣传策略进行宣传，关键的就是选择恰当的明星、名人。一般而言，企业聘邀明星、名人进行宣传，主要有以下几种方式：
1、聘请明星、名人长期作企业的特殊荣誉员工、形象大使、品牌代言人，企业一旦有重大宣传任务，便可与其协商，邀请明星出场宣传。这种长期合作关系，不仅可以强化企业的明星效应，而且可以建立企业与明星之间的情感关系，由此创造出良好的明星宣传基础。
2、策划、主持、资助名人明星俱乐部之类的活动，这既可以利用明星宣传企业形象，又可以改善企业与明星群体之间的关系。
3、聘请明星参加某次公共关系专题宣传活动，让他们以自己特有的明星形象向公众推介企业信息和形象。
4、利用各种机会，向明星、名人赠送产品，提供服务，让他们在使用产品过程中，潜移默化地宣传产品。在这种形式中，明星、名人是以顾客、消费者身份出现的，因而更具有公共关系宣传效应。

Answer 1

As the popular star image star image can be used to carry out propaganda and public relations. Publicity strategy star is on the basis of their market positioning, product positioning of the public, the public worship of the star and so on, employed at the invitation of suitable sports stars, art stars, society hero, celebrities and other public leaders to promote corporate image strategy. Because the star to the public, especially for young people with great public appeal, so the use of star publicity to raise awareness, expand sphere of influence to change the image, and so on goods of great significance, and often can create a sensation.
Modern society, products are excellent in quality and service for the protection of the premise, to recruit star publicity is a shortcut to market products, but also only adding fuel to the fire star, the product can be sold in the market. As long as the market for a little observation of modern society can be found: the well-known world-class products, often behind a world-class star. Unique star for publicity extraordinary influence of other advertising media are irreplaceable.
The role of star publicity strategy mechanism [1]
Star publicity strategy has been able to create a sensational effect of the market, its mechanism lies in the public worship of the star image. People have a "爱屋及乌" psychology of the transference. The public worship of the star's image will be transferred to favorite star recommended products. In this way, star images in the public relations campaign will have a special role.
Modern public worship for the star has a deep psychological basis. This is mainly manifested in the following four aspects:

2 star image to meet people's psychological needs for success. This has two main reasons:
1) star is able to have a higher social status and economic status is the result of their pursuit, the pursuit of each star has a success and the success of the history of the struggle, so that empathy will be able to meet the modern-style expectations of success but not the psychological desire to succeed, in this sense, star worship with "hero worship" of color.
2) It is the favorite star of the screen image of their play is often perseverance, courage, integrity, patience and kindness, rational restraint, wisdom, after the great disaster suffered typical success is the embodiment of social justice, such , star worship on the "ideal of worship," "belief in worship" is in the air.
3 star image that allows people to experience an extraordinary romantic love. In film and television works, allow the image of star posture is better, especially through the art packaging, the screen image of its extraordinary charisma more people through the theme of love, love of words (lyrics), love the rendering of the image can indirectly, the great taste of a mythical love, star and therefore prone to the illusion of an emotion. It can be said that the public worship of the young star of one of the major reasons.
4 star image to meet the modern pursuit of fashion, popular request, in line with the star image, the public seems to have a sense of the times and social dependence on a sense of pace to keep up with the times.
Star worship as people have a profound psychological basis, so that modern society is full of star worship thick atmosphere, stars and more stars and more mystery, "enthusiasts", and this is the modern society from a traditional society, one of the important features.
Star of publicity publicity strategy [1]
In public relations, publicity strategy planning star publicity, the key is to choose the right star, celebrities. In general, the enterprises engaged invited stars, celebrity publicity, mainly in the following ways:
1, to hire star, celebrities for corporate long-term employees of the special honor, the Ambassador of the image, brand spokesperson, corporate publicity, once a major task, with the consultation will be invited to star out propaganda. This long-term relationship, not only to strengthen the company's star effect, but also the establishment of enterprises and the emotional relationship between the star, thus creating the basis for a good star publicity.
2, planning, chaired celebrity star-funded activities such as clubs, which can promote the use of star image, but also to improve the business and the relationship between the star groups.
3, to employ a particular star to participate in the topic of public relations campaigns, so that they star in their own unique image to the public image of business information and referral.
4, use of the opportunities available to the stars, celebrities free products, the provision of services to enable them to use the products, promotional products imperceptibly. In such a form, stars, celebrities are customers, consumers appear, and thus more public relations effect.
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Answer 2

　　As the popular star image star image can be used to carry out propaganda and public relations. Publicity strategy star is on the basis of their market positioning, product positioning of the public, the public worship of the star and so on, employed at the invitation of suitable sports stars, art stars, society hero, celebrities and other public leaders to promote corporate image strategy. Because the star to the public, especially for young people with great public appeal, so the use of star publicity to raise awareness, expand sphere of influence to change the image, and so on goods of great significance, and often can create a sensation.

　　Modern society, products are excellent in quality and service for the protection of the premise, to recruit star publicity is a shortcut to market products, but also only adding fuel to the fire star, the product can be sold in the market. As long as the market for a little observation of modern society can be found: the well-known world-class products, often behind a world-class star. Unique star for publicity extraordinary influence of other advertising media are irreplaceable.

　　The role of star publicity strategy mechanism [1]

　　Star publicity strategy has been able to create a sensational effect of the market, its mechanism lies in the public worship of the star image. People have a "爱屋及乌" psychology of the transference. The public worship of the star's image will be transferred to favorite star recommended products. In this way, star images in the public relations campaign will have a special role.

　　Modern public worship for the star has a deep psychological basis. This is mainly manifested in the following four aspects:

　　2 star image to meet people's psychological needs for success. This has two main reasons:

　　1) star is able to have a higher social status and economic status is the result of their pursuit, the pursuit of each star has a success and the success of the history of the struggle, so that empathy will be able to meet the modern-style expectations of success but not the psychological desire to succeed, in this sense, star worship with "hero worship" of color.

　　2) It is the favorite star of the screen image of their play is often perseverance, courage, integrity, patience and kindness, rational restraint, wisdom, after the great disaster suffered typical success is the embodiment of social justice, such , star worship on the "ideal of worship," "belief in worship" is in the air.

　　3 star image that allows people to experience an extraordinary romantic love. In film and television works, allow the image of star posture is better, especially through the art packaging, the screen image of its extraordinary charisma more people through the theme of love, love of words (lyrics), love the rendering of the image can indirectly, the great taste of a mythical love, star and therefore prone to the illusion of an emotion. It can be said that the public worship of the young star of one of the major reasons.

　　4 star image to meet the modern pursuit of fashion, popular request, in line with the star image, the public seems to have a sense of the times and social dependence on a sense of pace to keep up with the times.

　　Star worship as people have a profound psychological basis, so that modern society is full of star worship thick atmosphere, stars and more stars and more mystery, "enthusiasts", and this is the modern society from a traditional society, one of the important features.

　　Star of publicity publicity strategy [1]

　　In public relations, publicity strategy planning star publicity, the key is to choose the right star, celebrities. In general, the enterprises engaged invited stars, celebrity publicity, mainly in the following ways:

　　1, to hire star, celebrities for corporate long-term employees of the special honor, the Ambassador of the image, brand spokesperson, corporate publicity, once a major task, with the consultation will be invited to star out propaganda. This long-term relationship, not only to strengthen the company's star effect, but also the establishment of enterprises and the emotional relationship between the star, thus creating the basis for a good star publicity.

　　2, planning, chaired celebrity star-funded activities such as clubs, which can promote the use of star image, but also to improve the business and the relationship between the star groups.

　　3, to employ a particular star to participate in the topic of public relations campaigns, so that they star in their own unique image to the public image of business information and referral.

　　4, use of the opportunities available to the stars, celebrities free products, the provision of services to enable them to use the products, promotional products imperceptibly. In such a form, stars, celebrities are customers, consumers appear, and thus more public relations effect.本回答被提问者采纳

Answer 3

不是吧,这么长才10分......

Answer 4

太长了，不干