Ten years on, the paper has lost none of its relevance to ongoing cross-cultural research. The convergence–divergence debate continues, now augmented by a crossvergence perspective that has yet to come to full bloom. Especially for theory development, the crossvergence approach has opened a wide range of opportunities to leave one's mark on the literature. My intention for the remainder of this brief commentary is to provide additional impetus for the further development of crossvergence theory by identifying some of these opportunities. Specifically, it seems to me that there is scope for theory building in three areas in particular: the meaning of crossvergence; national culture and economic ideology; and processes of change.