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Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms..
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
广告
广告正强行闯入人们的生活中,人们在日常生活中会关注广告,因为他们需要消费。广告商通常是厂商、零售商和销售人员,他们的商品需要通过广告来引起消费者的注意,因此,几乎每一种商品都会以某种方式进行广告,在很大程度上,好的广告会带来成功,而糟糕的广告则意味着失败(英语四级作文)。
有许多种方法进行广告,“广告”的呈现方式千变万化,报纸上可以刊登广告,一些广告在电视上和广播里进行宣传,这会引起很多观众对这一些产品的广泛关注,广告牌也可以发布广告。广告业现在已经成为了一种很大的产业,很多广告代理商已经成立,提供各种各样的广告服务。
然而,并不是所有广告都是属实的,广告经常会被歪曲,广告商会夸大他要销售的商品的好处。因此,他会歪曲事实,消费者会成为这种广告的受害者,数以百万计的人购买了被广告的产品,结果却对其购买的产品不满意。
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