Summary
Small and medium enterprises are an important component of the national economy in China, for the rapid growth of the national economy and employment, as well as play important and irreplaceable role in building harmonious society development, is an important force for China's economic development. According to the situation of small and medium enterprises as well as market analysis on the development of a product and brand strategies, as well as expand financing channel of small and medium enterprises and the careful implementation of brand strategy for small and medium enterprises venture capital for the second time. Lifelong learning, continuing innovation and change, people-oriented, a harmonious and struggle and introduce a variety of effective use of various marketing strategies to play the competitive advantages of small and medium enterprises, promoting the development of Chinese small and medium enterprises.
Keywords: Small and medium enterprises Financing Venture capital Competition
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