1. Burberry is a luxury brand founded in the United Kingdom. Its products include women's fashion, handbags, footwear, men's fashion, perfumes, and home furnishings. Founded in 1856 by its namesake, Burberry has grown into a brand with a century-long history.
2. Logo origins: The brand's initial logo was inspired by the image of a knight holding a shield and a flag, which was reminiscent of the British soldiers' trench coats designed by Thomas Burberry during World War I.
3. Logo transformation: In 2018, Burberry underwent a brand transformation and replaced its iconic knight logo, which had been in use for a century, with a simpler, typographic logo.
4. Product non-compliance: In June 2015, the Beijing Market Supervision Administration released a report stating that some Burberry products did not meet the required fiber content standards.
5. Maintenance of exorbitant pricing: In an effort to maintain its high-value brand positioning, Burberry has been known to burn unsold inventory from 2017 rather than discounting sales, a practice that has drawn criticism from environmental advocates.
Overall, Burberry is considered a luxury brand internationally.
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