With the economic and social development, people have gradually increased the demand level, people not only pay attention when making consumer products for material enjoyment, which brought more attention to the spirit of enjoyment, the spirit of enjoyment come from the consumer's buying process . Therefore, consumers bought no matter what, all the ingredients in which to seek entertainment.
No doubt, people demand levels required to upgrade the corresponding changes in television advertising; people demand entertainment demands TV ad to the entertainment-oriented direction. In short, the entertainment television advertising reflects the current development trend of China's booming economy, rapidly improving people's material living standards, people demand to upgrade the status and broadcasting industries are responsive to this situation and efforts made to explore the whole, consistent with the times requirements, is advancing with the times.
Now more and more rich TV entertainment programs, TV advertising has become increasingly evident entertainment. Almost all of the entertainment programs are filled with advertising, entertainment and programs increasingly rely on the simple message to the ads less and less, because such ads more and more ineffective.
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