The Yunnan ethnic tourism's market potential is big, the prospect is broad, is welcome by the folk custom culture as tourism program's active depth the tourist, the Yunnan Minzu Village was take the folk custom feature tourism as the advertisement scenic site, the ethnic tourism has become the brand project which the Yunnan Minzu Village travelled, how to have the folk custom characteristic traveling promotion the brand high-quality goods which travelled for Yunnan, attracted more domestic and foreign tourists, promoted the Yunnan tourism well to the Yunnan economic development lead role, since has become the key point which the Yunnan Minzu Village worked. This article through the introduction ethnic tourism, unifies the Yunnan ethnic tourism the present situation, elaborated take the Yunnan Minzu Village as the example in promotes the question which in the Yunnan ethnic tourism brand process exists, as well as suggestion which and view proposed in view of these questions.
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